Inconsistently consistent: the working mamas who keep returning

Not 'consistent', not a quitter...

I wrote a note a month ago about consistency that was popular with my audience, and I had people reaching out to say how much it helped to shift their perspective around what consistency looks like as a mother.

I believe mums, especially working mums, are some of the most consistent people on the planet because we’re showing up day in day out for our kids, and often in ways that go completely unseen. The issue with that is it doesn’t show up neatly on KPI reviews, sales data or content calendars.

As I entered motherhood for the second time and have been growing my capacity coaching & consulting business from home - around a baby who always wanted to be on me, a preschooler who barely sits down, and an introverted drive to sit alone in a dark room…

I realised that being ‘inconsistently consistent’ is often how career growth looks for mums with young children

Posting on socials while nap-trapped or in the work bathroom
Writing an email in the kitchen through voice memo while stirring pasta
Staying up after your kids are asleep to write a post (me right now, heyyyy), a sales page or a project outline

Not perfectly or without interruptions…maybe not even daily. But she keeps coming back, and that is where staying power lives.

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I used to think consistency meant showing up every day & hustling. When I was running my successful skincare brand pre-kids, I was often posting FIVE times a day on Instagram (this was back when brands were just starting to leverage the ‘gram). I would go to the toilet at a restaurant with my partner and post the 7pm photo & caption while I was in there (no scheduling back when we started). As a recent Substack convert and having a complicated relationship with what Instagram has now become, that seems SO wild to me to reflect on.

These days I think consistency, for mothers especially, looks a lot more like returning to the work that matters to you without it getting completely sidelined to the point that momentum wanes.

Returning after the daycare virus, the sleepless night, the school holidays, the week where life got loud and the work had no choice but to get less loud.

In that way, ambitious mothers aren’t inconsistent at all. We’re still showing up, still making moves to progress our business or enhance our career in the margins around planning the grocery list or packing the school lunch.

We’re inconsistently consistent.

It’s just not always in the neat, uninterrupted ways the internet productivity frameworks or business gurus (mainly child-free men or 20 year olds drinking matcha) tell us we should

I’ve had to remind myself of this throughout my own journey where it’s so easy to see other people prepping bulk content, getting a stack of followers or sales, being offered the opportunity that you would never be able to say yes to around the kids schedule…

…that I’m actually arguably more consistent because I’m still showing up and posting, selling, coaching, pitching…while also showing up everyday for my 2 kids at home, the house, the exercise etc

The realisation of “Oh wow. I keep judging myself for being ‘inconsistent’ when actually I keep returning over & over again inside conditions where most would give up”

And honestly? I think the mamas who eventually create the things they want in the world aren’t the ones who never step back or fall off track with their mission inside the very real physical & mental loads of motherhood…

They’re the ones who keep returning…

The ones who refuse to shrink or disappear inside motherhood…but show up in a way that works sustainably for their life & their season

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If you’re an ambitious mama who is so much more than ‘just a mum’ and working on growing your meaningful work in the world alongside motherhood - then here are a couple of ways I can support you to hold both:

1. Staying Power - my upcoming micro-program with 10min audios dropping over 5 days inside our telegram space + emails, sharing how to keep showing up for your work even on the scattered, silent & slow days
   
   $22AUD. Listen when it suits. First audio drops June 8th.
   
   Click here to join me & the 5 mamas already inside…

2. Power Punch Session - a 60min private recalibration session where we identify the biggest leak to your energy & capacity, and lovingly knock you back into your power & next steps to move closer to your goal.

   No zoom call, held via voice/text chat inside Telegram so you can get support inside your current schedule.

   More Than Mama subscribers get a $53 saving code in your subscriber welcome email as a thank you (or DM me if you can’t find it) so its $150 $97AUD
   
   Click here to book a session now..